Editorial Director – CEO Campaign

Overview

In this role, you will lead BCG’s global content program for a CEO-focused marketing campaign. You’ll shape a cross-channel content strategy with the campaign team and ensure insights-driven materials reflect BCG’s perspective. You’ll supervise the development of editorials, features, and multimedia; leveraging GenAI to craft compelling data stories. Your work drives market-leading thought leadership that resonates with executives and the media, while aligning with senior stakeholders. This is a chance to shape how BCG communicates with top leaders and extend the firm’s influence through high-impact content.

Responsibilities

• Partner with the global campaign team to define and execute a cohesive cross-channel content strategy
• Conceive and manage editorial features tied to campaign priorities and BCG insights
• Oversee firm-wide content pipelines ensuring alignment with strategy
• Improve content quality across formats (articles, reports, videos, infographics)
• Leverage GenAI tools to storyboard data and research for compelling content
• Identify new thought-leadership opportunities and drive content projects
• Shape questionnaires, analyze data, and extract stories for flagship reports to attract earned media and commercial interest
• Provide top editing and occasionally write to stay in-market with timely insights
• Cultivate relationships with senior stakeholders and act as adviser, influencer, and problem solver
• Articulate a data-driven content strategy and secure alignment among senior leaders
• Measure impact with channel strategies, collaboration, and metrics-driven improvements
• Position content as market-leading and resonant with business leaders and the media

Key requirements

• Bachelor’s degree in a related field
• Minimum 10 years of work experience in a professional editorial environment
• Integrated marketing experience with a focus on thought leadership campaigns
• Strong editorial judgment and ability to distill complex concepts for senior audiences
• Proven ability to build relationships with senior stakeholders and influence decisions
• Experience with GenAI tools for planning and development of content strategies
• Excellent written and verbal communication skills
• Ability to manage multiple content projects across channels and align with strategic priorities

• relationship-building
• clear communication
• influencing decisions
• GenAI tools
• storytelling and data visualization
• content strategy development

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