CRM Delivery Specialist

Overview

In this role, you will plan and run evidence-based email campaigns to support marketing goals. You’ll partner with marketing and CRM teams to shape plans, align content, and ensure compliant, effective communications. You’ll analyze performance, derive actionable insights, and optimize customer journeys to improve campaign impact. You’ll work across internal stakeholders to maintain brand consistency and drive measurable outcomes. This role offers the chance to influence how we engage audiences at scale within a global publishing business.

Pay / Benefits

• excellent work/life balance
• flexible working culture
• 25 days annual leave + birthday day off
• volunteering days
• private medical insurance
• pension scheme

Responsibilities

• Collaborate with planning teams and CRM Delivery Manager to advise on email planning and execution
• Execute campaigns and one-off emails with channel-focused input from content and CRM teams
• Analyze campaign metrics and provide actionable insights to planners
• Design, implement, and optimize email strategies and share learnings with broader teams
• Use templates and assets managed by the CRM Automation team to ensure brand compliance
• Maintain reports, budgets, and trackers for operational efficiency
• Foster strong relationships with colleagues, customers, and third-party providers to enable smooth delivery
• Identify personal development needs and pursue opportunities to enhance expertise

Key requirements

• Strong understanding of email strategy, execution, and testing
• Proficiency with Salesforce Marketing Cloud or Pardot
• Ability to analyze data and translate insights into actions
• Knowledge of data management best practices and data protection laws (GDPR, CAN-SPAM)
• Experience gathering requirements and using insights to optimize campaigns
• Familiarity with data protection regulations and industry best practices
• Proficiency in Microsoft Office; experience with CMS, web/cloud databases, and email creation tools
• Salesforce Marketing Cloud or Pardot experience is advantageous
• Awareness of market trends and competitive landscape

• Data-Driven Decision Making
• Strong Communication and Collaboration
• Change Management
• Salesforce Marketing Cloud
• Pardot
• Microsoft Office

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