Content Marketing Manager

Overview

In this role you will shape EF Corporate Learning’s global B2B storytelling by creating and guiding impactful content across channels. You will work with marketing, sales, design, product and academics to raise brand awareness and drive lead generation. You’ll own content strategy, production, and optimization, including webinars and multimedia formats, helping sales win with compelling narratives. This is a fast-paced opportunity to influence a global enterprise audience and strengthen the brand voice.

Pay / Benefits

• competitive salary
• comprehensive onboarding
• private medical insurance
• private pension
• cycle scheme
• employee assistance programme

Responsibilities

• Develop, write and edit B2B content across formats (articles, white papers, case studies, website pages, social posts, blogs, emails, video/podcast scripts)
• Co-design and execute a content strategy and calendar to support brand awareness and lead generation with the digital marketing team
• Curate and deliver webinars, managing speakers, slides, scripts and production
• Uphold and evolve brand guidelines and tone of voice to strengthen EF Corporate Learning’s market position
• Research trends and best practices; optimize content themes, formats, and channels; apply SEO techniques
• Coordinate scheduling, translations, measurement, and design with the Marketing team
• Collaborate with internal experts and thought leaders to reach a broad audience

Key requirements

• 5+ years in developing, writing and editing high-performing B2B content
• Portfolio demonstrating B2B writing excellence
• Experience in video/audio/visual content creation is advantageous
• Ability to meet tight deadlines; optimize content for email and SEO; analyze performance
• Strong relationship-building, collaboration and influence with senior stakeholders
• Experience leading cross-functional projects in flat organizations
• Brand translation into engaging copy; familiarity with brand tone of voice, style guides and copy libraries
• Knowledge of digital marketing tech stack; experience with email, social and CMS
• Product marketing exposure a plus

• collaboration
• influencing others
• relationship building
• SEO
• email marketing
• social media

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