Trade Marketing Manager

Overview

In this role you drive customer-focused trade marketing strategies to grow the Vision Care business in the UK. You work with key accounts and retailers to develop joint plans that deliver sustainable growth and strengthen partnerships. You design and run marketing programmes, campaigns, and category initiatives to boost sales and market share. You analyse performance, trends, and shopper insights to optimize investment and maximize impact. You’ll collaborate across Brand Marketing, Education, Sales, and Commercial teams to ensure excellent execution and measurable results.

Pay / Benefits

• remote-based role
• company car allowance
• bonus opportunity
• comprehensive benefits

Responsibilities

• Partner with Key Account Managers and retailers to develop Joint Business Plans delivering growth for Alcon and partners
• Create and implement trade marketing programmes, promotional campaigns, category management initiatives, and merchandising activities to increase sales performance
• Collaborate cross-functionally with Brand Marketing, Professional Education, Sales, and Commercial teams for flawless execution of customer marketing initiatives
• Analyze customer performance, market trends, shopper insights, and competitive activity to identify opportunities and optimize investment
• Measure programme effectiveness, report results to stakeholders, and continuously improve execution through data-driven decisions

Key requirements

• Bachelor’s degree in Marketing, Business, Commercial Management, or related discipline
• Proven experience in Trade Marketing, Customer Marketing, Category Management, or Key Account Management
• Experience working with external customers and retail partners, including influencing, negotiating, and collaborating on joint business initiatives
• Strong analytical skills with the ability to translate insights into commercially actionable steps
• Excellent stakeholder management, communication, and project management across multiple teams
• Experience in healthcare, FMCG, consumer goods, medical devices, or optical/vision care is advantageous
• Proactive mindset, passion for innovation, and ability to work autonomously in a fast-paced environment

• stakeholder management
• communication
• cross-functional collaboration
• proactive mindset
• analytical skills
• data-driven decision making

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