Strategic Marketing Manager – Major Pursuits

Overview

In this role you will shape how AECOM presents its value to win key pursuits. You’ll collaborate with pursuit, capture and marketing teams to translate client insight into compelling positioning and campaign plans. You’ll lead multi-channel campaigns, measure impact and optimise ROI, using data and AI-enabled approaches. The role sits within a fast-paced, cross-functional environment, contributing to large-scale infrastructure work and a broader strategy to win significant opportunities. This is a high-visibility, impactful position for a strategic marketer in a leading professional services firm.

Pay / Benefits

• hybrid work options
• well-being programs
• global, diverse team
• access to industry-leading technology
• transformational work with big impact

Responsibilities

• Collaborate with Head of Pursuit Marketing and Capture Managers to design and deliver pursuit marketing workshops, aligning stakeholders on client insight and strategy
• Develop and deliver marketing campaigns for pursuit positioning aligned to the win strategy (utilising SOSTAC)
• Activate integrated marketing tactics across brand, content, digital, social, thought leadership and external communications
• Conduct market research on trends and competitors to inform value proposition and evidence
• Make tactical decisions and prioritise marketing activity under pressure
• Coordinate complex stakeholder collaboration across pursuit teams, regions and functions
• Define campaign KPIs, track performance and provide insight-led recommendations to optimise impact and ROI
• Contribute to board-level reporting on pursuit marketing performance
• Leverage embedded AI tools and data-driven approaches to improve efficiency and campaign effectiveness
• Manage allocated pursuit or campaign budgets and report performance to stakeholders
• Proactively manage workload, priorities, progress and risks

Key requirements

• Degree level education in Marketing, Business Studies or a related discipline
• Accredited at the Chartered Institute of Marketing or equivalent (preferred not essential)
• Proven marketing communications experience, ideally in a large professional services organisation
• Marketing management experience in a professional services environment
• Experience managing bids and marketing campaigns, ideally within pursuit or capture environments
• Ability to develop positioning, value propositions and campaigns aligned to win strategies
• Strong strategic thinker with clear and compelling articulation of strategy
• Experience in a complex cross-matrixed organisation
• Experience delivering integrated multi-channel tactics (conferences, client events, awards, social media, thought leadership, editorial activities)
• Demonstrated ability to optimise marketing investment and show ROI
• Confident interacting with senior business leaders and challenging constructively
• Excellent stakeholder engagement and influencing skills
• Collaborative, energetic and client-centric with alignment to brand and values
• Excellent written and verbal communication skills
• Strong digital capability, multichannel content delivery and familiarity with AI-enabled marketing tools
• Working knowledge of CRM systems (e.g. Salesforce), digital marketing platforms and analytics
• Understanding of GDPR, pursuit procurement and compliance requirements
• Proficient in PowerPoint, Excel and Word

• collaboration
• stakeholder engagement
• adaptability
• SOSTAC
• AI-enabled marketing tools
• CRM (Salesforce)

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