Brand Partnerships Manager, Retail Lifestyle – Global Business Solutions – London

Overview

In this role, you own and grow brand partnerships within TikTok’s Retail – Lifestyle segment, linking iconic brands to innovative storytelling and measurable business impact. You’ll collaborate with cross-functional teams to scale advertiser investment and shape external narratives. The role spans client leadership, data-led optimization, and thought leadership to elevate brand and performance storytelling on the platform. You’ll work closely with teams across Marketing Science, Product, and Creative Operations to deliver best-in-class partnerships.

Responsibilities

• Own and expand full-funnel marketing and product strategies for a portfolio, identifying opportunities to grow advertiser investment
• Lead local and multi-market client and agency relationships, promoting TikTok advertising products and best practices
• Engage C-suite stakeholders to build trusted partnerships and unlock revenue growth
• Monitor campaign performance and market trends, delivering data-driven insights for continuous improvement
• Shape TikTok’s external category narrative through thought leadership and proactive client engagement
• Educate on platform trends, creative excellence, and performance strategies
• Deliver a best-in-class client service model with cross-functional collaboration (Marketing Science, Product, Creative Operations)

Key requirements

• Media sales, agency leadership and/or performance marketing experience in digital marketing, social or brand partnerships
• Track record of managing client and agency relationships, including C-suite engagement
• Ability to meet and exceed commercial goals with cross-functional teams
• Analytical and strategic thinker with a solutions-oriented mindset
• Excellent communication and presentation skills, with storytelling flair
• Collaborative, entrepreneurial, and culturally curious
• Solid understanding of advertiser tracking, attribution and measurement frameworks

• excellent communication and presentation
• storytelling ability
• collaboration and cross-functional teamwork
• digital marketing
• social or brand partnerships
• advertiser tracking and attribution

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