CRM Marketing Manager

Overview

In this role you will own and expand CRM programs across the EMEA region, shaping lifecycle campaigns that boost engagement, loyalty and retention. You will partner with eCommerce and cross-functional teams to optimize customer journeys and drive CRM-driven growth. You will lead testing, audience segmentation, and data-driven optimization to improve deliverability, engagement, and ROI. This is a hands-on, strategic position at Fender, focused on delivering personalized experiences at scale in the UK, FR, DE, ES, and IT.

Pay / Benefits

• medical
• dental
• 401(k)
• paid time off
• equipment purchase program

Responsibilities

• Own and expand CRM programs in the EMEA region
• Develop CRM strategies and campaigns to enhance engagement, loyalty, and retention
• Collaborate with eCommerce to optimize customer engagement and conversions
• Lead A/B testing to improve email metrics and conversions
• Segment audiences using customer data to personalize communications
• Monitor CRM performance metrics and report to leadership
• Oversee end-to-end execution of CRM campaigns (planning, targeting, deployment, analysis)
• Coordinate design and copy resources for assets and content
• Work with MarTech and vendors to maintain CRM platform data quality and compliance
• QA emails and landing page content

Key requirements

• Demonstrable experience in lifecycle/CRM, email marketing, and marketing automation
• Experience in marketing automation strategy with revenue and engagement growth at scale
• Expert experience with Iterable, Wunderkind, Google Analytics, Demandware
• Strong understanding of customer segmentation and consumer insights
• Experience in consumer-facing product marketing and subscription models
• Content planning, briefing, and strategy能力
• Ability to translate consumer insights into long-term relationships
• Critical thinking and decision-making for business impact
• Team player with cross-functional collaboration
• Experience building a CRM program
• Project management experience (Workfront, JIRA, or similar)
• Solid understanding of GDPR and its CRM implications
• BA/BS in Marketing, Communications, or related field is a plus

• Analytical mindset
• Collaborative
• Proactive
• Iterable
• Wunderkind
• Google Analytics

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