Director, CRM & Lifecycle Marketing

Overview

In this role, you will own and scale TodayTix Group’s CRM and lifecycle marketing program to drive engagement, repeat purchases, and revenue across millions of theatre-goers. You’ll lead a cross-functional team, shape strategy, and push toward an automated Next Best Action approach that personalizes messages across channels, including tests with new surfaces like WhatsApp. The role sits at the intersection of product, data, and marketing, pushing innovation in automation and AI to improve outcomes. This is a high-impact position in a fast-paced, collaborative environment with a clear ownership mindset and opportunities to influence the company’s customer experience and growth.

Pay / Benefits

• Hybrid work environment
• flexible work from anywhere
• Generous pension match
• Complimentary tickets to shows and events
• Employee Assistance Programme
• Professional development budget

Responsibilities

• Set and own the end-to-end CRM strategy and roadmap for all email, push, and SMS channels
• Lead the development of AI-driven Next Best Action messaging and automation
• Manage full lifecycle messaging from onboarding to repeat purchases and loyalty
• Pilot and scale new channels and surfaces (e.g., WhatsApp, in-app messaging) in collaboration with product
• Coach and develop the CRM team, prioritizing initiatives and elevating execution and analysis
• Establish holdout testing and reporting to prove incremental revenue impact
• Partner closely with product and data to integrate CRM with the wider customer experience

Key requirements

• 8+ years in CRM, lifecycle, or messaging marketing
• Proven track record of driving repeat purchase, retention, and LTV in a marketplace or high-frequency business
• Experience moving programs from batch-and-blast to automated, decisioned messaging with AI
• Hands-on experience with modern CRM/messaging platform (Iterable) and strong segmentation
• Enthusiasm for leveraging AI and emerging tech to innovate CRM
• Strong analytical rigor: define success metrics, run experiments, measure incremental impact
• Full-ownership mindset with a history of owning strategy and roadmap

• leadership and team development
• data-driven decision making
• collaboration across product and analytics
• Iterable
• AI-driven marketing
• automation and lifecycle marketing

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