Customer Marketing Manager Off Trade Wholesale & Convenience

Overview

As a Customer Marketing Manager, you will bridge Brown-Forman brands with key Grocery accounts, shaping omnichannel shopper journeys. You will work closely with Sales, Brand, and Agencies to deliver integrated TTL campaigns with consistency and flair. The role focuses on activation planning, retailer fascia alignment, and performance evaluation to drive value for accounts. You join a fast-paced, collaborative team that values proactive problem solving and cross-functional impact.

Pay / Benefits

• Total Rewards at Brown-Forman
• equitable pay structures
• premium employee experience
• brand and career development opportunities
• inclusive culture
• great Place to Work recognition

Responsibilities

• Develop tailored activation calendars aligned with retailer and brand goals
• Create seamless shopper journeys across stores, retailer sites, and apps
• Support delivery of financial targets and contribute to monthly business reviews
• Collaborate with Customer media teams on planning and creative development
• Leverage insights to inform situation analyses and unlock value growth
• Own pre- and post-activation evaluation against KPIs and ROI
• Build influential relationships with sales teams, retailers, and marketing partners
• Manage multiple projects and stakeholders in a fast-paced environment

Key requirements

• Interest in learning the grocery retailer environment
• Effective time management and organisational skills
• Demonstrable creative flair and passion for marketing
• Excellent commercial acumen
• Ability to use information and insights to generate ideas
• Excellent presentation and communication skills
• Self-starter with ability to plan and prioritise
• Collaborative team player
• Strong presentation and influencing skills with internal and external stakeholders
• Attention to detail and cost-conscious mindset

• collaboration
• communication
• presentation
• adaptability
• proactiveness
• persuasiveness

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