Overview
As part of the Scaled Growth Agency team, you drive Shop Ads revenue and partner success across a high-volume book of agencies. You provide strategic guidance on campaign adoption, optimization, and product insights to align marketing with e‑commerce outcomes. You own end-to-end agency engagements, from prospecting to activation, while collaborating with cross-functional teams to scale Shop Ads adoption. This role offers the chance to shape how agencies leverage TikTok Shop to accelerate merchant growth and revenue.
Responsibilities
- Grow Shop Ads revenue within your book of agencies and lead commercial conversations
- Act as TikTok Shop Ads expert, advising on campaign strategy and optimization
- Create scalable sales propositions using data to pitch with minimal customization
- Stay up-to-date with Shop product developments, market trends, and competitive activity
- Resolve agency and merchant issues through escalation and troubleshooting
- Lead end-to-end engagement activities for merchants, including onboarding, planning, and activation
- Oversee campaign setup, performance monitoring, and ongoing optimization with actionable ROI insights
- Drive new advertiser activation through partner agencies and scalable programs
- Collaborate with cross-functional teams (sales, TTS AMs, TSP Managers, GMPT) to execute initiatives
- Demonstrate growth mindset and adapt to a fast-evolving e-commerce landscape
- Support onboarding and knowledge sharing for new team members
Key requirements
- Experience in advertising sales, business development, digital marketing, or eCommerce account management with direct client management
- Experience working with agencies or agency partnerships (TSPs)
- Ability to influence buy-in, manage a high-volume book of business, and operate in a fast-paced environment
- Relationship-building and trust development with stakeholders
- Strong consultative selling and collaboration across teams
- Problem-solving and strategic thinking
- Online advertising and e‑commerce fundamentals (campaign setup, optimization, KPIs, ROAS, GMV)
- Data-driven decision making and revenue opportunity identification
- Campaign analysis and optimization techniques
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