Head of Performance Marketing

Overview

In this role you will lead Footballco’s paid performance efforts across global campaigns to attract high-intent users and drive conversions in affiliate verticals. You’ll shape three-year strategy, optimise budgets, and build partnerships with publishers and vendors. As resident expert in performance marketing, you’ll collaborate with cross-functional teams to scale operations and evolve our product offerings. This is a pivotal, strategic role in a fast-growing media business with a global footprint.

Responsibilities

• Define and scale paid marketing strategy for the next three years
• Ensure best-practice optimization to meet performance targets
• Build third-party support to scale operations globally
• Liaise with partners to secure engagement and high-quality service
• Demonstrate platform expertise and develop distribution strategies
• Manage relationships with publishers, media vendors, and social vendors
• Test and evaluate new strategies, tactics, and partnerships
• Contribute to feature development for website, apps, and products
• Maintain strong budget control to hit KPIs

Key requirements

• 10+ years in marketing or paid media in sports, ticketing, or betting
• Proven track record of driving performance and delivering results
• Expert analytics skills and strong attention to detail
• Excellent project management and ability to juggle multiple deadlines
• Deep knowledge of social, search, publishing platforms and advertising data
• Strong communication skills with ability to tailor messages to audiences
• Proven experience optimising customer acquisition cost
• Experience running global or multi-region campaigns
• Strong interpersonal skills: influencing and listening
• Ability to analyse and present campaign insights to partners
• Business acumen and creative problem-solving to resolve roadblocks

• communication
• influence
• attention to detail
• analytics and data interrogation
• advertising platforms (social, search, publishing)
• Google Analytics (preferred)

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