Data Analyst

Overview

In this Analyst role within RAPP’s Data Analytics team, you will support client workstreams by applying data-driven insights to marketing and CRM activities. You’ll start with guided deliverables and progressively own analyses that inform client decisions and campaign optimization. The role blends technical analysis with client-facing storytelling, across cross-functional teams. You’ll contribute to building measurement frameworks and data-driven customer journeys that impact performance.

Responsibilities

• Set up test-and-learn plans for marketing and CRM activities
• Leverage AI tools to identify which creative elements drive performance
• Create audience-specific customer profiles and report findings to clients
• Produce post-campaign analysis to guide optimization
• Support the experience strategy team with data-driven customer journey insights
• Build KPI trees or measurement frameworks to track key metrics

Key requirements

• Working knowledge of SQL and/or Python
• Ability to pull data from cloud environments (AWS/Azure/GCP)
• Experience in agency, consulting, or client-side settings with customer-related data
• Curiosity and focus on the ‘why’ behind data
• Ability to work independently and present findings to teams and clients

• Curiosity
• Attention to detail
• Independent working
• SQL
• Python
• Cloud data access (AWS/Azure/GCP)

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