Digital Marketing Executive

Overview

As Digital Marketing Executive, you will lead multi-channel campaigns to drive occupancy and brand awareness for a leading PBSA provider. You’ll work closely with on-site teams and external agencies to ensure campaigns reflect brand messaging and student needs. You’ll analyse performance, optimise spend, and keep a cohesive digital calendar aligned with leasing goals. This role offers a hands-on chance to shape student-focused campaigns and leverage data-driven insights for growth.

Responsibilities

• Develop and manage digital marketing campaigns strategy across Paid Media and Paid Social
• Liaise with external digital agencies and manage relationships
• Oversee digital channels (paid search, SEO, affiliate, email, paid social, digital partnerships) and monitor KPIs
• Website content management and optimisation, including landing pages and user funnels
• Coordinate with on-site teams, designers, and agencies to ensure brand alignment and leasing goals
• Collaborate with sales, operations, and marketing for cohesive messaging
• Study market indicators and competitors to update strategy and identify growth opportunities
• Maintain Digital Marketing Calendar and coordinate on-site digital elements and activations
• Oversee campaigns with agencies to generate leads supporting occupancy and revenue objectives
• Track performance using Google Analytics, Meta Ads Manager, and in-house dashboards with ongoing optimisation
• Support website enhancements in line with SEO best practices

Key requirements

• Minimum 3 years in a digital marketing role
• Strong communication skills (written and verbal)
• Experience in real estate, accommodation, hospitality, or retail preferred
• CMS and CRM experience essential
• Strong presentation and copywriting skills
• Proficiency with digital tools including Meta Business Suite, Google Analytics, Canva or Adobe Suite, email platforms, and social scheduling tools

• communication
• copywriting
• team collaboration
• Meta Business Suite
• Google Analytics
• Canva

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