Marketing and Audience Development Manager

Overview

In this role you will develop and deliver audience acquisition and engagement strategies across events, webinars and campaigns to grow issuer and investor communities and support the commercial growth of our events. You will work across Marketing and Issuer & Investor Relations, using data to identify audiences and opportunities for engagement. You will manage multi-channel campaigns, nurture journeys and ongoing engagement while monitoring performance and ensuring data privacy compliance. Collaborating with cross‑functional teams, you will drive audience growth and revenue impact in a fast‑paced, quality‑driven media environment.

Pay / Benefits

• generous annual leave
• medical cover
• inclusive parental leave packages
• subsidised gym memberships
• opportunities to give back to the community

Responsibilities

• Develop and implement audience acquisition and lead-generation strategies for issuer and investor communities.
• Collaborate with Issuer & Investor Relations to identify priority audiences and growth opportunities and translate them into targeted marketing activity.
• Identify new channels (webinars, content, paid promotion, partnerships) to reach additional audiences.
• Create nurture journeys to convert new leads and deepen engagement.
• Maintain year-round engagement with key communities between events.
• Re-engage dormant audiences and strengthen ties to the wider portfolio.
• Test and scale innovative acquisition approaches to deliver high-quality, commercially relevant leads.
• Plan multi-channel campaigns across email, digital, social, website, content, partnerships and other channels.

Key requirements

• Experience in marketing, audience development, demand generation or lead generation, preferably in B2B events, media or professional services.
• Strong multi-channel audience acquisition, lead generation and nurture understanding.
• Experience delivering events, webinars and content campaigns.
• Experience using CRM and marketing automation platforms for segmentation and campaign delivery.
• Strong analytical skills with data-driven decision making.

• excellent communication
• organizational and project management
• commercially minded
• CRM
• marketing automation
• data analysis / analytics

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