Director of Markets

Overview

In this role you lead Alfa’s Markets function, shaping how the company wins in the global auto and equipment finance space. You’ll build and guide a team of Market Leads and analysts to translate market insights into commercial direction, products, and strategy. You’ll own GTM strategies, support major opportunities, and act as a senior external voice at industry events and with customers. This is a cross-functional, externally-focused leadership role that drives market-led growth and collaboration across the Revenue organization.

Pay / Benefits

• 27 days’ annual leave plus bank holidays
• Pension contribution match up to 6%
• Choice of Windows or Mac laptop
• Private health insurance and private GP
• Enhanced maternity, paternity and adoption leave
• Income protection insurance? (clarify: yes)

Responsibilities

• Lead and develop the Markets function and team of Market Leads and analysts
• Translate customer needs, regulatory changes, and industry trends into strategic guidance for commercial, product, and strategy teams
• Own market-level go-to-market strategies and propositions
• Support major sales opportunities with strategic input and executive engagement
• Represent Alfa externally with customers, prospects, industry bodies and analysts; shape Alfa Connect content/themes
• Collaborate with Revenue, Product, Strategy, Delivery, Partnering and Marketing to align market insights with roadmaps and campaigns
• Foster an inclusive, collaborative, externally-focused culture and coach the Markets team

Key requirements

• Significant experience in senior market strategy, commercial leadership, product marketing, industry practice leadership or consulting in enterprise software
• Strong understanding of regulated financial services markets (ideally automotive, equipment or commercial finance)
• Track record defining and executing GTM strategies for complex B2B software products/services
• Experience leading and developing senior, highly skilled teams
• Strong commercial acumen with revenue growth, market expansion, and strategic planning experience
• Exceptional communication and presentation skills for executive stakeholders, customers and prospects
• History of representing organisations externally through industry forums, conferences or customer engagements
• Understanding of AI, automation and emerging technologies reshaping financial services

• Exceptional communication
• Strategic thinking
• Leadership and people development
• Market intelligence
• Regulatory tracking
• Structured strategic thinking

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