Paid Acquisition Specialist | On site | MT 9899

Overview

In this role you will own the paid acquisition strategy for a fast-growing consumer mobile gaming app, working to scale user growth and optimize campaign performance. You will collaborate with media buying and creative teams to shape audiences, messaging, and creative approaches across Meta, TikTok, and Google. You’ll run structured tests, analyze cohorts and campaigns, and build a repeatable process for hypothesis, learning, and iteration. This is a high-visibility role in London, focused on data-driven decision making and budget ownership to fuel growth and impact.

Responsibilities

• Own paid acquisition testing strategy across Meta, TikTok and Google
• Identify and research new audiences/ICPs and develop messaging and creative approaches
• Launch and manage acquisition tests with media buying and creative teams
• Analyze campaign and cohort data to decide which audiences/tests to scale or stop
• Build a repeatable weekly process for hypothesis, testing, learning and iteration
• Own paid acquisition budgets and guide future investment with performance data

Key requirements

• 3–6 years in-house consumer mobile UA/growth experience
• Experience personally managing $50k+/month in paid acquisition spend
• Hands-on ownership of at least one acquisition channel from scratch
• Gaming experience is a plus
• Visa sponsorship not offered

• Meta Ads
• TikTok Ads
• Google Ads
• Campaign analysis
• Audience research
• A/B testing

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