Digital Marketing Manager

Overview

In this strategic digital marketing role, you design and own multi-channel campaign architectures that drive pipeline and revenue across acquisition and expansion. You’ll define audience, channel mix, and budget, and make trade-offs to maximize commercial impact. You’ll align ABM and nurture programs with sales and customer success, guiding creative briefings and regional localization. This is a high-impact role within the Growth Marketing team, focused on building a scalable demand engine and integrating AI-enabled insights to improve strategic decisions.

Responsibilities

• Design global multi-channel campaign architectures across paid search, paid social, display, email, and content syndication to hit pipeline and expansion targets
• Make commercial trade-off decisions on investments, reallocating spend based on performance and diminishing returns
• Define end-to-end bow-tie campaigns from awareness to lead generation, nurture, conversion, and customer expansion
• Brief Content and Creative teams with strategic direction based on audience insight and commercial goals
• Design and execute digital ABM campaigns for named accounts or segments, with defined engagement models and success criteria
• Architect multi-touch ABM plays blending paid media, personalized content, email, and retargeting
• Define ABM measurement frameworks at the account level focusing on engagement and pipeline influence
• Design and optimize nurture and expansion strategies, prioritizing opportunities with the greatest commercial impact
• Own regional strategy and localization decisions, providing performance analysis by territory
• Identify gaps in the MarTech stack and advocate for integrations and data hygiene
• Apply an AI-first mindset to campaign planning, measurement, and optimization
• Contribute to AI adoption within Growth Marketing, testing approaches and sharing learnings
• Deliver clear strategic reporting to leadership and regional teams
• Operate with a focus on pipeline contribution and expansion revenue, balancing multiple channels and regions

Key requirements

• 5+ years in digital marketing, growth marketing, or marketing operations
• Proven experience designing and owning digital ABM strategies for named accounts or segments
• Strong ability to make commercial trade-offs across paid, email, nurture, and content syndication
• Experience designing campaigns that drive both acquisition and customer expansion
• Familiarity with marketing tech such as HubSpot, Salesforce, Google Analytics, and programmatic/ABM tools
• Background in B2B SaaS is preferred but strategic capability matters more than sector
• Strong strategic thinking and commercial instinct

• Clear communicator
• Curious and proactive
• Data-informed decision maker
• HubSpot
• Salesforce
• Google Analytics

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