Strategy and Planning Director

Overview

In this role you will lead global media strategy and planning for adidas, guiding brand activity and major campaigns. You will shape briefs, translate insights into actionable plans, and drive data-driven investment decisions. You’ll scale innovative planning practices across markets and develop a high-performing team. This is a chance to influence strategy at scale within a globally connected media ecosystem.

Responsibilities

• Set global strategic direction and planning standards for adidas
• Develop connected communications strategies across audience, channel, investment and measurement planning
• Translate insights into actionable planning guidance
• Lead global investment recommendations using data and effectiveness learnings
• Drive innovations and scale successful solutions across markets
• Integrate planning, activation, measurement and optimisation to improve performance
• Champion omni and modern connected planning practices
• Coach and develop two Planning Managers

Key requirements

• Strong experience in communications strategy, media planning and effectiveness-led marketing
• Expertise across digital, social, content, commerce, addressable and traditional media
• Experience leading strategy on large, complex or international accounts
• Proven ability building trusted relationships with senior clients and agency partners
• Confidence presenting strategic recommendations with clarity and influence
• Collaborative leadership style with passion for developing talent
• International mindset balancing global consistency with local relevance

• collaborative leadership
• strong communication
• influencing and presentation
• digital media planning
• social media
• content and commerce media

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