Overview
In this role, you will support commercial decision-making by providing customer, market, and funnel insights within Marketing Operations. You will collaborate with Marketing Communications to inform content planning and campaign execution, using data-driven recommendations to improve audience targeting and channel effectiveness. You will manage and optimise the C4C CRM system, ensure data quality, and drive adoption across the organisation while supporting a cohesive marketing automation approach. The position involves cross-functional collaboration with Sales, Product, and external agencies to enable targeted campaigns and GTM activities. This is a hands-on, data-driven role at Hemel Hempte
Pay / Benefits
- culture of trust and accountability
- lifelong learning and career growth
- innovation powered by people
- comprehensive compensation and benefits
- health and well-being
Responsibilities
- Maintain master data within C4C
- Perform periodic system updates and ensure data accuracy
- Research markets using business intelligence tools
- Ensure C4C usage across Sales and Back Office
- Generate dashboards and analytical reports for management
- Provide reporting support for Sales, Marketing, and leadership
- Organise and manage C4C training for Sales and Back Office
- Support Showpad training and drive adoption of sales enablement tools
- Operate within Marketing Operations workflows, processes, and approvals
- Collaborate with Sales, Product, Marketing Communications, and external agencies to support campaign execution
- Build cross-functional alignment between CRM, Sales, and Marketing
- Support Business Line Managers with Go-To-Market activities through CRM insights
- Conduct customer segmentation for targeted marketing activities
- Use 3rd party market research tools to identify potential customers by business line
- Support content creation for Emarsys and CRM-driven campaigns
- Provide support for creative direction and campaign messaging where CRM data informs targeting
Key requirements
- Experience in CRM systems
- A degree or equivalent qualifications in Marketing or Digital Marketing
- Knowledge and experience of B2B Sales intelligence and prospecting platforms (Cognism, D&B Hoovers or equivalent) is an advantage
- Knowledge of infrastructure, utilities, defence and associated engineering markets is an advantage but not essential
- Demonstrated analytical approach
- Experience of SAP / SAP C4C (or equivalent i.e. Salesforce)
- Working knowledge of MS Office, Outlook and SAP C4C or Salesforce.com
- Presentation skills
- Excellent communication and interpersonal skills
- Self-motivated attitude and ability to use own initiative
- Analytical mindset
- Strong communication
- Cross-functional collaboration
- CRM systems (C4C, SAP C4C, Salesforce)
- Emarsys
- Showpad
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