Field Marketing Manager – UKI

Overview

Senior Field Marketing Manager at Cohesity UKI leads strategic, high-impact marketing to drive net-new logo growth. You own marketing strategy and execution for UKI across strategic accounts, public sector, and alliances, shaping executive engagement and ABM programs. You collaborate closely with sales, channels, and alliances to blend field and partner plans, delivering measurable pipeline impact. This role offers the opportunity to shape UKI security-focused campaigns in a fast-paced, data-driven environment with cross-functional leadership. You will leverage AI tools to personalize outreach and measure ROI.

Responsibilities

• Drive CxO engagement and pipeline across strategic accounts and public sector with executive-led ABM
• Build and run executive briefing programs and 1:1 relationships with CISOs, CIOs, CTOs
• Design and execute tiered ABM programs (1:1, 1:few, 1:many) aligned with sales
• Prioritize public sector subsectors and treat as a portfolio of distinct segments
• Coordinate with Alliances and Growth teams to shape industry-led vertical programs
• Collaborate with UK channel team and Channel Marketing Manager; determine leadership by segment
• Merge field and channel plans into a single, jointly-owned plan
• Own UK cyber security field events end-to-end including major industry events
• Partner with SDRs to convert marketing activity into accountable pipeline
• Work with sales to translate business risk into account-specific marketing strategy
• Navigate public sector procurement cycles and frameworks for go-to-market timing
• Collaborate with Alliances on programs with major CSP partners
• Align vertical campaigns with Growth/corporate marketing reflecting UK realities
• Own budget planning and ROI accountability for field marketing programs
• Use AI tools for intent signals, personalization at scale, content generation, and research
• Track and report pipeline contribution focused on net-new logo growth
• Provide onsite execution support for major UK events
• Travel within the UK for events and account engagement

Key requirements

• 8+ years of field marketing or ABM at a senior level
• Experience running executive briefings and 1:1 programs with CISOs/CIOs/CTOs
• Proven partnership with sales with tightly aligned plans
• Experience designing programs to win net-new logos
• Channel-centric experience merging joint partner plans
• Understanding of public sector procurement and subsectors
• Strong UKI market knowledge
• Familiarity with Salesforce and AI tools for research and personalization
• Strong business acumen with ability to read P&L and link IT spend to business risk
• Experience owning budget planning and ROI for marketing programs
• Self-motivated, analytical, able to create structure where none exists
• Team-oriented with cross-sector events in the UK
• Willingness to travel within the UK for events and engagement

• Relationship-building
• Strategic thinking
• Cross-functional collaboration
• Salesforce
• AI tools for research, personalization, and content generation
• ABM program design and measurement

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