Regional Customer Relationship Manager

Overview

As Regional Customer Relationship Manager, you drive occupancy growth for a designated region by leveraging sales and marketing activities. You work with an experienced management team to support first-class care homes and uphold high-quality resident care. You will convert enquiries, engage with the local community, and coordinate marketing efforts to generate leads and raise occupancy. This role offers a supportive environment with progression opportunities and a strong focus on performance impact.

Pay / Benefits

• competitive salary
• commission structure
• car allowance
• retail and leisure discounts
• wellbeing support
• Best Doctors Service

Responsibilities

• Manage enquiries to improve conversion rates and achieve occupancy targets
• Demonstrate excellent communication and relationship-building skills
• Network with the local community to raise the home’s profile and generate enquiries
• Support local and wider marketing activities to generate enquiries, drive conversions, and increase occupancy
• Identify opportunities to improve sales and marketing performance
• Provide informative and welcoming tours of the home and respond to sales enquiries
• Maintain a contacts database and actively generate leads
• Engage with residents and relatives to understand experience and requirements

Key requirements

• Proven sales and marketing experience, preferably in healthcare but not essential
• Ability to analyse data on Salesforce or similar CRM
• Self-motivated and target-driven
• Interpersonal and professional qualities
• Confident user of Microsoft Office (Excel/PowerPoint)
• Full UK driving licence

• Interpersonal skills
• Professionalism
• Self-motivation
• Target orientation
• Salesforce (CRM) data analysis
• Microsoft Office (Excel, PowerPoint)

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