Product Marketing Manager

Overview

In this role you will own product marketing for Content Transformation, shaping positioning and messaging for enterprise buyers. You’ll work with senior product leaders to translate complex software into clear value propositions, enabling sales across two audiences: brands and WPP teams. You will write and craft the material that markets and sells our AI-enabled content platform. This is a hands-on, dual strategy-writing role that grows into a broader strategic function as the product and market mature, with a strong emphasis on evidence-led decision making.

Responsibilities

• Define value proposition and tailor the technical narrative for enterprise buyers
• Conduct competitive analysis and articulate differentiators across platforms and networks
• Develop customer segmentation and map buyer problems to messaging needs
• Create sales enablement materials: decks, one-pagers, case studies, RFP content
• Translate product requirements into marketing assets to support selling and product roadmap input
• Produce high-quality writing and content, including use cases and documentation
• Feed market evidence into product development to move decisions from instinct to data-driven
• Collaborate with product, solutions, and GTM teams to align messaging and competitive positioning

Key requirements

• At least ten years of relevant experience
• Deep technical and market knowledge of the software landscape including architecture, integration, and data
• Experience marketing an AI product
• Background in complex B2B selling with multiple stakeholders and long decision cycles
• Strong writing ability with demonstrable work
• Experience in competitive analysis and market segmentation
• Track record of building enablement material used by sales
• Ability to translate technical capability into business value for varied audiences
• Bonus: exposure to content operations, marketing technology, digital asset or content management platforms

• strong writing and storytelling
• ability to work with ambiguity
• strategic thinking while delivering tangible outputs
• architecture, integration and data in software
• AI product marketing
• B2B technology market understanding

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