Marketing Lead — Crypto Infrastructure (London)
About the Company
Our client is a leading blockchain infrastructure company at the heart of the Ethereum ecosystem, responsible for producing roughly 50% of all blocks on the network. As they expand into new product lines serving both retail and institutional audiences, they are looking for a Marketing Lead to build the function from the ground up and shape how the world understands what we do.
The Role
This is a comms-first marketing leadership role. You’ll be the architect of our narrative, building reputation, trust, and clarity around a highly technical business, and translating that story for audiences ranging from retail crypto users to sophisticated institutional partners.
You won’t be inheriting a large team or a playbook, you’ll be building the function. They need someone sharp enough to genuinely understand the technology and the space, and skilled enough to distill that into messaging that lands, whoever the audience.
Responsibilities:
- Own and lead the marketing/comms function end-to-end
- Develop and drive the company narrative – positioning for credibility and trust in a competitive infra landscape
- Translate complex, technical concepts into clear messaging for both technical and non-technical audiences
- Build comms strategy to support expansion into new product lines
- Craft distinct approaches for engaging retail vs. institutional audiences
- Act as a strategic partner to leadership on brand, reputation, and market positioning
Qualifications:
- Deep familiarity with the DeFi/crypto space, you understand the players, the language, and the nuances without needing it explained
- ~8–15 years of relevant experience (flexible for exceptional candidates with strong track records or referrals)
- Prior experience at a lean, focused crypto/DeFi or institutional crypto company — not a large, mass-market corporate background
- Proven ability to lead a marketing/comms function, not just execute within one
- Strong strategic and analytical instincts, able to synthesize a fast-moving landscape and translate it into action
- A demonstrated habit of doing your homework, candidates who show up prepared and informed will stand out
- Excellent written and verbal communication skills across technical and non-technical contexts
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