he Director, Marketing Operations & Brand builds and runs the operating engine behind the Calibre Scientific marketing function, owning brand strategy and campaign execution and overseeing the personnel and contractors across digital marketing, CRM/lead management, brand strategy, and production that bring campaigns to life. Reporting directly to the VP, Global Marketing & OEM, this role partners closely with Business Area Managers to ensure marketing execution serves each business area’s strategic priorities, a hands-on leadership position reflecting the reality of a lean, PE-backed life science consumables business, where the right leader is as comfortable setting brand direction as refining a web page or managing a contractor relationship.
KEY RESPONSIBILITIES
Brand Strategy & Governance
- Own brand strategy, positioning, and visual identity across the portfolio, governing consistent brand usage across internal teams, Business Area Managers, and external vendors.
- Lead integrated campaign strategy and execution across both product marketing and vertical marketing, partnering with Business Area Managers to translate business priorities into effective, on-brand campaign plans tied to measurable outcomes.
Digital Marketing, CRM & B2C
- Own digital marketing strategy — web design/UX, SEO/SEM, and social media — and oversee CRM strategy and lead management, ensuring clean data, effective lead scoring/routing, and a strong handoff to sales.
- Bring B2C marketing discipline to sharpen customer experience, engagement, and conversion across digital channels.
Marketing Analytics & Performance Management
- Establish KPIs and target-setting frameworks across brand, campaign, and digital performance, and own ongoing campaign performance management to optimize spend, channel mix, and creative effectiveness.
Operating Mechanisms, Budget & Team Leadership
- Establish operating mechanisms, processes, and governance that bring rigor and efficiency to a lean marketing organization, right sized for our business.
- Manage, coach, and develop the personnel and contractors across digital marketing, CRM/lead management, brand strategy, and production; vet and manage external agencies to extend capacity cost-effectively.
- Administer the marketing operations budget, prioritizing creative, efficient, and cost-effective solutions appropriate to a PE-backed business.
KEY STAKEHOLDER RELATIONSHIPS
- Business Area Managers & Marketing Teams: commercial priorities, campaign alignment, and go-to-market execution.
- Sales & Commercial Teams: lead handoff, CRM data quality, and pipeline feedback.
- External Agencies & Contractors: digital, creative, production, and specialized execution support.
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