Overview
As Director, Product Marketing, you own the end-to-end GTM for Diligent Boards, shaping how we position and launch our differentiated AI-enabled governance solutions. You’ll partner with Product, Engineering, Sales and Leadership to uncover market opportunities, define messaging, and drive adoption across segments and regions. You translate complex AI/GenAI and SaaS capabilities into clear customer value and scalable GTM strategies, including pricing and packaging. This role blends technical depth with storytelling to accelerate pipeline and revenue in a fast-paced, cross-functional environment. You’ll be a catalyst for growth, leveraging PLG expertise and market insights to shape product,市场
Pay / Benefits
- flexible work environment
- comprehensive health benefits
- generous time off policy
- wellness programs
- global presence with hybrid work model
- diversity and inclusion initiatives
Responsibilities
- Own end-to-end GTM strategies for Diligent Boards across key segments and regions
- Develop differentiated positioning, messaging, value propositions, and launch plans based on customer and market insights
- Translate product roadmaps and AI capabilities into compelling customer benefits with Product/Engineering
- Identify opportunities to improve product-market fit, adoption, expansion, and revenue growth
- Develop GTM strategies for AI-powered products and capabilities, with technical depth on APIs, data, automation, and security
- Lead Voice of Customer and market research, translating insights into actionable recommendations
- Equip Sales, Pre-Sales, Customer Success and Enablement with narratives, competitive intelligence, and sales tools
- Support pricing, packaging, segmentation, and monetization in collaboration with Product, Finance, and Sales
- Establish KPIs to measure impact on pipeline, conversion, adoption, expansion, and revenue
- Partner with Marketing and Sales on campaigns to generate demand and accelerate pipeline
Key requirements
- 8+ years in B2B SaaS/product marketing, with significant tech company experience
- 5+ years in product marketing or technical product marketing with end-to-end GTM ownership
- Strong technical aptitude for SaaS, APIs, integrations, data, automation, and AI/GenAI
- Experience marketing AI/GenAI go-to-market strategies
- Experience marketing to SMB and/or mid-market customers and knowledgeable about buying journeys
- Strong fundamentals in positioning, messaging, launches, competitive intelligence, customer insights, and sales enablement
- Experience collaborating with Product Management, Engineering, Sales, Marketing, Customer Success, and senior leadership
- Strong analytical skills to turn market data into GTM strategies
- Excellent storytelling, communication, and executive presence
- Ability to work autonomously, prioritize, and influence cross-functional stakeholders in a fast-paced environment
- strategic thinker
- collaborative
- executive presence
- APIs
- Integrations
- Data handling
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