National Sales Engineer

Company: Jonathan Lee Recruitment
Apply for the National Sales Engineer
Location: Sheffield
Job Description:

Overview

You will lead the UK and Ireland territory, selling capital equipment and automation solutions to structural steel and manufacturing segments. You combine technical insight with a commercial approach to uncover investment opportunities and grow key accounts. You’ll own the end-to-end sales process, from prospecting to quotation and order, while collaborating with engineering specialists. This role offers autonomy, a technical-customer-facing focus, and potential for long-term career progression.

Pay / Benefits

  • car allowance
  • uncapped commission
  • career development opportunities
  • extensive travel
  • territory ownership
  • support from engineering specialists

Responsibilities

  • Develop new sales opportunities across the UK & Ireland for CNC machinery and related technologies
  • Identify and approach new customers in structural steel, fabrication and manufacturing sectors
  • Build and manage a robust pipeline of capital equipment opportunities
  • Grow existing accounts with upgrades and complementary solutions
  • Visit customers to understand production processes and investment plans
  • Identify automation and productivity improvements to deliver commercial benefits
  • Manage full sales cycle from prospecting to order
  • Translate technical capabilities into clear ROI and prepare commercial proposals
  • Coordinate demonstrations, site visits and technical presentations
  • Maintain CRM records, forecasts and opportunity data
  • Represent the company at meetings, exhibitions and events
  • Travel extensively within the UK & Ireland and occasionally internationally

Key requirements

  • Proven field sales experience selling capital equipment or similar technical products
  • Experience selling into manufacturing, engineering or steel processing environments
  • Track record of developing new business and managing long sales cycles
  • Ability to prospect, open new doors and build relationships from scratch
  • Resilient with strong follow-up and complex deal management
  • Strong relationship-building with technical teams up to senior management
  • Consultative selling approach and capability to understand customer operations
  • Excellent organization and time management for national territory autonomy
  • Full UK driving licence and willingness to travel
  • prospecting mindset
  • relationship building
  • consultative communication
  • CNC machinery
  • automation and robotics
  • industrial machinery

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Posted: October 2nd, 2026