Senior Marketing Manager (Events)

Overview

In this role, you will lead the strategic marketing for Wonderly’s portfolio of large-scale conferences and exhibitions, shaping plans to drive bookings, leads, and brand advocacy. You’ll collaborate with cross-functional teams and clients to deliver data-informed, brand-led event marketing. Your impact spans planning, budgeting, and mentoring a marketing team to meet revenue targets while evolving with market needs. This is a hands-on, leadership-driven opportunity at a dynamic agency within Haymarket Media Group.

Pay / Benefits

• 25 days holiday
• Work from Anywhere up to 3 weeks a year
• Flexible working hours (core 10-3)
• Pension scheme
• Health Cash Plans
• Disability Confident Employer

Responsibilities

• Shape and deliver strategic marketing plans focused on bookings, leads, and customer adoption
• Support delegate modelling, pricing strategy and yield management to hit revenue targets
• Achieve registrations and delegate revenue targets for allocated events
• Oversee delivery of marketing plans and mentor marketing managers
• Innovate to meet KPIs and adjust plans as market conditions change
• Collaborate with event team and client stakeholders with strong communication
• Support transition to high-value, data-informed marketing model across teams
• Develop event-specific branding guidelines and act as brand guardian
• Lead design briefs and manage internal/external designers
• Lead client reporting, planning and development of a high-performing events marketing team
• Maintain sector knowledge through research and market insights
• Understand customer base and develop data-driven, segmented communications
• Manage supplier and partner relationships to deliver on strategic plans
• Identify and negotiate strategic partnerships and contra deals
• Maintain close relationships with Digital Strategy Director and Commercial, Content and Partnerships teams

Key requirements

• Strategic marketing experience with event portfolios and revenue targets
• Experience managing a marketing team at Manager level or above
• Proven track record delivering multi-channel event marketing campaigns in B2B
• Matrixed organisation experience
• Excellent client and stakeholder management
• Strong copywriting and branding skills
• Project management with collaborative tools (e.g., Monday.com)
• Budget management experience
• Experience in events/exhibitions
• Digital marketing, SEO/ads knowledge
• Data analysis and reporting capabilities
• Excellent communication and presentation skills
• Advanced Excel or data manipulation skills

• Collaborative and team-oriented
• Structured problem-solving
• Autonomy in role
• Illustrator
• InDesign
• Canva

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