MarTech Lead (Data & AI)

Company: IG Group
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Job Description:

Overview

In this hands-on MarTech Lead role, you own the technical delivery of a complex marketing tech stack and drive AI-enabled enhancements. You will lead the SFMC to Braze migration and build a trusted source of truth for cross-tool data, solving data quality issues and automating repetitive workflows. You’ll work closely with Data Architecture and Marketing to align data pipelines with business goals and measurement. The role blends data engineering, AI tooling, and platform migration to accelerate marketing impact.

Pay / Benefits

  • Competitive salary
  • Flexible Benefits Package
  • Private medical cover for you and your family
  • Life insurance
  • Gym memberships
  • 25 Days holiday, plus birthday and volunteering days

Responsibilities

  • Own the SFMC -> Braze migration plan, sequencing, and cutover strategy with data validation
  • Personally validate journey parity and reconcile data between SFMC and Braze at the SQL/pipeline level
  • Identify and fix migration-related data issues (mapping errors, duplicates, missing events)
  • Maintain technical relationships with Client Tech and Data Architecture, including uptime and rollback planning
  • Define and implement a single source of truth architecture, including schema design and identity resolution
  • Manage integrations of 3rd-party tools, specifying data contracts and deduplication/reconciliation
  • Collaborate with Data Architecture and the data warehouse team to align with BigQuery/attribution
  • Build validation/monitoring to ensure trusted data and flag drift or breakage
  • Diagnose data quality issues directly, write SQL/Python validation scripts, and use AI tools to accelerate tasks
  • Manage vendor relationships for migration and data integration projects

Key requirements

  • Strong SQL and experience with BigQuery or equivalent warehouse
  • Proficiency in Python for scripting data checks, automation, and debugging
  • Practical experience with AI/LLM tools and automated workflows
  • Experience owning at least one platform migration or major data integration project
  • Ability to translate business goals into concrete technical plans and deliverables
  • Excellent cross-team communication and stakeholder management
  • Comfort working in ambiguity and driving practical technical outcomes
  • Strong communication across teams
  • Problem-solving mindset with hands-on approach
  • Ability to handle multiple initiatives in parallel
  • SQL
  • BigQuery
  • Python

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Posted: October 2nd, 2026