Web Experience Lead

Overview

In this role you will shape Abcam’s global website experience to drive customer satisfaction, brand differentiation, and revenue. You will bridge customer needs with commercial priorities and UX best practices, leading a global roadmap and governance across regions. You’ll run experiments and personalization to demonstrate business impact, and report progress to senior leadership. This is a hands-on, strategic role within the Global Marketing organization that advances life sciences support through digital experiences.

Responsibilities

• Set the strategic vision and own the global website roadmap to balance global consistency with regional needs
• Lead continuous improvement of the end-to-end website experience using insights and UX best practices
• Own experimentation and personalization, establishing A/B and multivariate testing and leveraging data to identify opportunities
• Lead prioritisation, performance, and delivery, linking digital initiatives to commercial outcomes and reporting value to senior leadership
• Provide global experience governance and cross-functional leadership, ensuring site architecture, brand/content consistency, regional flexibility, benchmarking, privacy and accessibility compliance

Key requirements

• Degree in Marketing, Business or related discipline with substantial experience in digital experience, eCommerce or website optimization
• Ability to operate at both strategic and execution levels across roadmaps, optimisation, analytics and delivery
• Deep expertise in UX, journey optimisation, experimentation, personalisation and digital analytics; strong knowledge of MarTech and commerce tech ecosystems
• Strong commercial and analytical mindset using customer, behavioural and transactional data, including AI-enabled approaches
• Proven senior stakeholder leadership and ability to influence executive and cross-functional teams on global roadmaps

• Senior stakeholder leadership
• Cross-functional collaboration
• Data-driven decision making
• UX
• Customer journey optimisation
• Experimentation

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