Regional Vice President, Financial Services

Overview

In this role you will lead Appian’s UK Banking & Financial Services growth, shaping strategy and quota execution for enterprise sales. You’ll manage a team of Enterprise Account Executives and drive multi-million-pound transformations with major financial institutions. You will engage C-suite buyers and risk/tech leaders to position Appian as the automation backbone for core operations. This is a high-impact leadership role in a fast-paced, partnership-driven environment that values execution and outcomes. You’ll work across cross-functional teams to scale adoption of AI-powered process automation in financial services.

Pay / Benefits

• health coverage
• life and disability insurance
• Employee Assistance Program (EAP) with mental health support
• Employee Stock Purchase Program (ESPP)
• tuition reimbursement
• retirement/pension plan

Responsibilities

• Lead strategic sales activities across UK Banking & Financial Services to meet/exceed revenue targets
• Coach and empower Enterprise Account Executives through complex sales cycles using MEDDPICC, Value Selling, and Challenger Sales
• Drive territory decisioning, quota setting, account segmentation, and pipeline management across retail banking, investment banking, and asset management
• Lead direct C-level discussions with executive buyers, risk officers, and technology leaders to demonstrate Appian’s value
• Collaborate with strategic consultancy partners (including Big 4) to expand ecosystem and accelerate time-to-value
• Partner with Professional Services, Marketing, Business Development, and Finance to ensure smooth onboarding, retention, and expansion

Key requirements

• Bachelor’s degree in Business, Finance, Economics, or related field
• 15+ years of quota-carrying enterprise SaaS sales experience selling into major financial institutions
• Proven track record of building, mentoring, and leading high-performing sales teams through hyper-growth
• Mastery of enterprise sales frameworks (MEDDPICC, Value Selling, Challenger Sales)
• Executive capabilities in territory planning, negotiations, pricing models, and pipeline forecasting
• Broad consultancy network with history of co-selling with Big 4 advisories and global systems integrators

• leadership and people development
• strategic thinking and decision making
• strong relationship building with C-suite and senior stakeholders
• MEDDPICC
• Value Selling
• Challenger Sales

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