Creator Marketing & Talent Manager

Overview

As Creator Marketing & Talent Manager at Superdry, you drive influencer strategy across UK, EU and beyond, aligning creator partnerships with brand and ecommerce KPIs. You orchestrate gifted product seeding, creator briefs, and content governance to deliver authentic UGC that resonates with Gen-Z and strengthens our fashion-led brand. You’ll manage bookings, invoicing, and budgets while expanding influencer relationships and coordinating with cross-functional teams. This role blends brand guardianship with data-driven performance to shape moments across campaigns and trading periods.

Pay / Benefits

• 25 days annual leave plus bank holidays
• family-friendly policies including enhanced maternity/paternity/adoption leave
• 50% staff discount in store and online
• company pension scheme
• life assurance coverage
• flexible working hours 10am–4pm

Responsibilities

• Own influencer roster, strategy and costs across markets and channels
• Champion brand image and ensure high-quality gift-driven UGC
• Develop creative briefs in collaboration with brand and performance teams
• Coordinate seeding of gifted products at scale with nano-creators
• Act as brand guardian for copy and content within guidelines
• Manage bookings, contracting and invoicing for activations
• Grow existing influencer relationships and partnerships
• Develop creator/influencer plans for key commercial periods
• Collaborate with Social Media Manager and Paid Social Manager for boosted/ads on TikTok Shop
• Monitor influencer activity, report results, and propose improvements to Head of Digital Marketing
• Manage spend within budget; oversee tools like ShopMy and LTK
• Attend events and store openings as needed

Key requirements

• 1+ years in influencer marketing or social media
• Experience in account management and client services
• Familiarity with reporting tools (Looker or Google Analytics)
• Strong negotiator with ability to build rapport with influencers
• Knowledge of Meta and TikTok advertising platforms and campaigns
• Ability to manage multiple deadlines and projects
• Strong written and verbal communication
• Detail-oriented with budget management experience
• Willingness to handle ad-hoc requests and work independently or in a team
• Passion for digital marketing and Gen-Z trends

• strong communication
• negotiation and relationship-building
• time management and multitasking
• Looker
• Google Analytics
• ShopMy

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