Brand Marketing Executive

Overview

In this Brand Marketing role you will support the delivery of brand and marketing activity across Global’s radio brands, helping to grow audience engagement and brand awareness. You will work closely with the Head of Marketing and Marketing Manager, taking ownership of campaigns for Capital Xtra and contributing to cross-brand initiatives. The role offers hands-on exposure to major media brands and opportunities to drive impactful campaigns in a fast-paced environment. This is a chance to build broad brand marketing skills while collaborating with colleagues and agencies.

Responsibilities

• Support the planning and delivery of brand activity across multiple audio brands, including Heart, Smooth, LBC, Classic FM, Radio X and Capital Xtra
• Take day-to-day ownership of marketing activity for Capital Xtra, coordinating campaigns and projects
• Assist brand management across partnerships, branded content and events
• Support development and execution of campaigns across diverse media and creative channels
• Coordinate assets, timelines and stakeholders to ensure efficient delivery of campaigns
• Help maintain brand consistency across touchpoints by following brand guidelines
• Collaborate with media agencies and internal teams to support campaign delivery and asset tracking
• Assist with campaign reporting, audience insights and post-campaign reviews
• Organise meetings, events and campaign activity including logistics and scheduling

Key requirements

• Experience in marketing, brand, media or communications
• Experience supporting delivery of marketing campaigns or projects
• Excellent organisational skills and ability to manage multiple priorities and deadlines
• Strong attention to detail across multiple work-streams
• Interest in brands, media, entertainment and audience behaviour
• Strong communication skills and ability to build relationships with colleagues, agencies and stakeholders
• Willingness to learn and develop across all aspects of brand marketing
• Positive, adaptable and collaborative approach with ownership and accountability

• Proactive
• Solution-focused
• Strong communication
• Collaborative
• Ownership
• Adaptability

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