Product Strategy Analyst – New Customers

Overview

As Product Strategy Analyst for New Customers, you shape how SMEs become iwoca customers—from sign-up flow to lending terms. You’ll steer experiments and prioritise initiatives that improve conversion and long-term value. You’ll balance speed, risk, and accuracy in a cross-functional team, collaborating with data scientists and engineers. This role offers influence over the onboarding journey and lending models, with a clear path to leadership as you help scale impact.

Pay / Benefits

• Flexible working hours
• Medical insurance (Vitality) and gym membership discounts
• Private GP service for you and dependents
• 25 days’ holiday + birthday off; buy/sell 5 days
• One-month sabbatical after four years
• Pension contributions (3%) and equity incentive scheme

Responsibilities

• Define and prioritize initiatives to optimise the new-customer journey and onboarding process
• Design, run, and interpret controlled experiments on the customer journey and loan features
• Identify drop-off points and commercial opportunities across the conversion funnel and propose actions
• Manage analytical and strategic projects end-to-end and present findings to senior leadership
• Collaborate with Team Lead to shape long-term roadmap and grow into a Team Lead role

Key requirements

• Commercial analytics experience across strategy, analytics, product, finance, or consulting
• STEM background with strong quantitative foundations
• First-principles problem solving and systematic iteration
• Clear, concise communication tailored to audience
• Experience with AI workflows or using AI for analyses or prototypes

• Clear communication
• Decision making under uncertainty
• Cross-functional collaboration
• AI workflows creation or use in analysis
• Experimentation design (A/B tests)
• Data analysis and modelling

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