Digital & AI Communications Manager

Overview

In this Digital Communications Manager role, you will shape how EDF’s audiences discover, understand and engage with our business through digital channels and AI-enabled strategies. You’ll lead SEO, content governance and campaign delivery across owned, paid and earned media to amplify EDF’s purpose and strategy. You’ll influence senior stakeholders, drive digital strategy, and improve content visibility in an AI-powered search environment. The position sits in the Content, Digital and Brand Identity team, offering impactful work across nuclear, renewables, customers and careers segments and a chance to shape communications at scale.

Pay / Benefits

• Competitive salary starting at 54,960
• Market-leading pension scheme
• Flexible benefits
• Hybrid working
• Collaborative team
• Opportunities for career development

Responsibilities

• Advise business leaders and communications teams to strengthen digital channels, content discoverability and audience engagement
• Shape and deliver digital communications strategies and corporate campaigns with senior stakeholders
• Lead SEO, accessibility and AI discoverability improvements across corporate platforms
• Own and coordinate content on edfenergy.com, including homepage management
• Oversee paid and organic digital campaigns across social media and web
• Analyse channel performance and provide actionable insights to improve reach and engagement
• Line manage the Digital Corporate Communications Lead and support integrated campaigns
• Provide training on digital best practices, AI tools and content optimization
• Coordinate digital governance activities to drive consistency across the business
• Innovate with emerging technologies and AI-enabled approaches to improve efficiency and performance
• Conduct regular competitor benchmarking and identify opportunities for continuous improvement
• Deliver complex digital initiatives such as website audits, enhancements and migrations

Key requirements

• Proven experience in digital communications and managing corporate digital channels and content
• Strong understanding of SEO, digital analytics and AI search behaviours (LLMs)
• Experience with CMSs (Drupal, WordPress, Sanity) and analytics platforms (Google Analytics, Google Trends, Looker Studio, Search Console)
• Experience managing paid digital and social campaigns across LinkedIn, YouTube, Meta, programmatic and display
• Ability to translate digital trends, including AI developments, into practical recommendations
• Excellent communication, copywriting and stakeholder management skills
• Strong project management skills with complex digital projects such as website migrations
• Ability to work collaboratively across teams and influence at all levels
• High attention to detail with the ability to manage brand, regulatory and reputational considerations

• Strategic thinking
• Stakeholder management
• Collaborative mindset
• SEO
• AI-enabled content discovery
• CMS: Drupal, WordPress, Sanity

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