Senior Paid Social Account Manager

Overview

In this role you own paid social activity for two key client accounts, combining strategy, technical audits, and hands-on campaign management. You will lead senior client engagement, translate objectives into paid social roadmaps, and drive performance improvements. You’ll assess and optimize Meta environments, collaborate with cross-functional teams, and identify opportunities to grow client value. This is a high-impact position focused on scale, measurement, and strategic leadership within Artefact’s paid social practice.

Responsibilities

• Senior day-to-day paid social lead for the assigned clients and relationship owner
• Develop deep understanding of client business models, commercial priorities, customer journeys and media strategy
• Translate objectives into paid social strategies, investment recommendations, testing roadmaps and activation plans
• Present strategic recommendations and performance insights to senior stakeholders
• Identify opportunities to improve performance and expand the paid social role
• Coordinate with cross-functional teams to provide integrated recommendations
• Support annual, quarterly and campaign-level planning including budget allocation and forecasting
• Independent Meta audits and technical setup to ensure activation, measurement and governance
• Document audit findings, prioritize changes and drive implementation or coordination of fixes
• Develop paid social strategies aligned with client objectives and wider media mix
• Build testing roadmaps for audiences, creative formats, placements, bidding and platform capabilities
• Recommend investment reallocation and cross-channel collaboration with influencer activity
• Oversee hands-on campaign setup, QA, measurement foundations and timely execution
• Lead optimisation decisions based on evidence and maintain account hygiene and governance
• Review work of junior team members and provide guidance and quality control
• Develop creative testing frameworks and translate data into actionable recommendations
• Collaborate with influencer and creator content within paid campaigns
• Contribute to growth opportunities, cross-sell, and development of Artefact’s paid social capability
• Mentor and QA for junior team members; raise overall paid social knowledge

Key requirements

• Strong hands-on paid social experience in an agency or multi-client environment
• Advanced Meta Ads expertise at strategic and technical levels
• Proven ability auditing Meta accounts and identifying setup, tracking and optimization issues
• Ability to independently assess account configuration and prioritize changes
• Strong knowledge of Meta Pixel, Conversions API, events and measurement
• Experience restructuring or materially improving existing accounts
• Strong campaign management, optimization and analytical skills
• Experience developing audience, creative and campaign testing strategies
• Ability to translate complex performance data into clear strategic and commercial recommendations
• Strong client-management skills and confidence presenting to senior stakeholders
• Experience owning multiple workstreams across client accounts
• Attention to detail, accountability and proactive problem/opportunity identification
• Commercial mindset and willingness to contribute to account growth and new opportunities
• Highly desirable: TikTok Ads experience
• Experience with ecommerce and catalogue-based Meta activity
• Experience with creator-led paid media (Spark Ads, Partner Ads)
• Experience with influencer, retail-media or commerce teams
• Experience experimentation, attribution and incrementality measurement
• Experience in pitches or account-growth initiatives
• Mentoring or reviewing junior team members

• Client management and senior stakeholder communication
• Proactive problem-solving and opportunity identification
• Cross-functional collaboration and coordination
• Meta Ads Manager and Business Manager
• Campaign architecture and account restructuring
• Audience strategy and first-party data activation

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