Senior Communications Manager, EMEIA

Overview

In this role you will shape and lead Burberry’s earned media strategy for the EMEIA region from London, guiding regional teams and partners. You will drive visibility through strategic campaigns, product launches and events while building strong media relationships across markets. You’ll translate global brand messaging for local audiences and oversee performance to support brand and commercial priorities. This is a chance to lead cross‑market collaborations within a renowned luxury house and influence industry storytelling.

Responsibilities

• Shape and deliver the EMEIA communications strategy across campaigns, product launches, events, talent moments and special projects
• Lead the London-based regional communications team, setting clear priorities and fostering an inclusive, collaborative environment
• Guide agency partners in Paris, Milan and Dubai to ensure consistent messaging and strong delivery
• Lead regional editorial collaborations, media partnerships and events from strategy through execution and evaluation
• Build trusted relationships with editors, stylists and media partners while adapting global materials for regional audiences
• Oversee press office operations and translate media insights into actions aligned with brand and commercial priorities

Key requirements

• Substantial experience delivering fashion or luxury communications with regional strategy, teams or markets
• Strong knowledge of the EMEIA media landscape and established relationships with press and stylist communities
• Experience guiding internal teams and international agency partners with clarity, care and accountability
• Track record developing strategic communications campaigns and evaluating their impact through meaningful measures
• Excellent written and verbal communication skills with sound creative judgement and understanding of luxury brand-building
• Professional fluency in English; French, Italian or Arabic language capability welcomed but not essential

• collaboration
• leadership
• clear communication
• earned media strategy
• media relations
• campaign development and evaluation

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