Coaching Director London

Overview

In this role you lead the growth of BTS’s end-to-end coaching business, combining human-led coaching with AI-enabled tools. You’ll manage senior client relationships, originate new business, and shape coaching propositions for major organisations. You’ll work cross-functionally with Sales Enablement and Faculty to deliver customised, high-impact coaching at scale, while potentially leading internal teams. This is a strategic, client-facing role that blends thought leadership with hands-on coaching delivery.

Responsibilities

• Own and grow a portfolio of corporate coaching clients with senior-level relationships leading to renewals and expansions
• Originate new client relationships and convert opportunities into sales, building a strong coaching pipeline
• Collaborate with Sales Enablement to identify opportunities across existing accounts and shape proposals
• Design and lead bespoke coaching solutions (1:1, group, team coaching; coach-the-coach programmes)
• Coordinate with Faculty to assemble and quality-check a network of associate coaches for engagements
• Develop and share executive coaching thought leadership to engage senior HR, talent, and business leaders
• Lead internal client teams and potentially act as line manager for learning and growth of team members

Key requirements

• Significant experience in designing, developing and delivering executive coaching for senior leaders (1:1, group, team)
• Proven track record in growing existing client relationships with renewals and expanded engagements
• Proven ability to originate new clients through networks or proactive business development
• Experience collaborating with Sales Enablement or business development to drive pipeline
• Formal coaching qualification/accreditation (ICF or EMCC)
• Strong presentation and facilitation skills in-person and virtual
• Ability to create thought leadership in coaching to inspire deeper client conversations
• Comfort with AI and technology in delivering coaching at pace and scale
• Ability to develop others, provide feedback, and foster performance
• Strong business acumen and executive presence
• Extensive professional network for potential clients
• Agile and curious mindset
• Excellent English; additional European languages helpful
• Effective communication with senior leaders and executive teams

• collaboration
• communication
• executive presence
• adaptability
• AI-enabled coaching tools
• presentation and facilitation in virtual and in-person settings

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