Are you a commercially minded marketing professional with a passion for driving growth, building brands, and delivering measurable results?
We are seeking an experienced Marketing Manager to lead the marketing strategy for Aloft by Marriott Birmingham Eastside and The Eastside Rooms. This is a fantastic opportunity to shape the marketing direction of two distinctive brands, driving awareness, engagement and revenue across our hotel, conference, events and food & beverage operations.
Reporting to the Director of Revenue, you will take ownership of the annual marketing strategy and budget, delivering integrated campaigns that support commercial objectives, strengthen brand positioning and enhance the customer experience.
About the Role
As Marketing Manager, you will work closely with commercial, operational and corporate teams to ensure marketing activity supports wider business objectives. You will lead the development and execution of integrated marketing campaigns, manage external agency relationships, and use data-driven insights to drive brand awareness, customer engagement and revenue growth.
Key Responsibilities
- Develop and deliver the annual marketing strategy for Aloft Birmingham Eastside and The Eastside Rooms.
- Create and execute integrated marketing campaigns across digital, social media, email, PR, content and offline channels.
- Manage the annual marketing budget, ensuring strong return on investment and alignment with business priorities.
- Work with external agencies and partners to deliver effective digital marketing, PR and brand campaigns.
- Drive awareness and demand across hotel, meetings, events, corporate and food & beverage segments.
- Oversee website content, digital performance and online marketing initiatives to maximise visibility and conversion.
- Ensure brand consistency and compliance with Marriott brand standards across all marketing activity.
- Analyse campaign performance and market trends, using insights to optimise future activity and support commercial decision-making.
- Identify new opportunities, partnerships and promotional initiatives that support business growth.
What we are looking for
Essential
Experience in a marketing management role, ideally within hospitality, events or a customer-focused environment.
Proven success in developing and delivering marketing strategies and campaigns.
Strong digital marketing knowledge, including social media, email marketing, content marketing and paid media.
Experience managing agencies and external suppliers.
Excellent communication, project management and stakeholder engagement skills.
Strong commercial awareness and the ability to measure marketing effectiveness through data and insights.
Ability to manage multiple projects and priorities in a fast-paced environment.
Desirable
Hospitality, hotel, venue or events industry experience.
Marketing qualification (CIM, degree or equivalent).
Experience working with recognised brands or within a branded hotel environment
What You Can Expect from Us
We want our team to have a work life balance that works both for them and the business. Please feel free to talk to us at the interview stage about the flexibility you need and we will explore what’s possible for the role.
As part of the Eastside team, you will have access to a suite of benefits that include
- Hotel discounts portfolio wide – staff rates and up to 50% discount on food & beverage and spa
- Subsidised meals on duty
- Paid breaks
- Financial contribution towards childcare from day 1 of employment up to age 12
- Annual wellbeing allowance of up to £500 after 1 year service
- A minimum of 33 days holiday
- Salary Sacrifice Schemes – Holiday purchase scheme and Cycle to work scheme.
- Access to Stream to withdraw up to 40% pay as it is earned and set automatic savings to support your financial wellbeing.
- 24/7 access to our employee assistance programme
- Company sick pay – giving you piece of mind when you need it the most
- Annual reviews for salary and employee benefits
- Boomerang – Aimbridge internal sales lead program, the lead sender can earn 5% un-capped commission on actualized revenues
- A genuine commitment to your personal and professional growth through our excellent Learning & Development offerings
- Regular recognition of your contribution, including team appreciation days and events, monthly and annual awards and on-the-spot rewards
As a Disability Confident employer, we will ensure that a fair and proportionate number of disabled applicants that meet the minimum criteria for this position will be offered an interview. If you would like to discuss this in more detail, please feel free to reach out to our HR team by phone (0121 820 6000) or email (hr@eastsiderooms.com)
Why Join Aimbridge?
At Aimbridge, we recognise that people are the heart of our business. As a global leader, we are committed to creating an environment where everyone feels they belong, a place where you can grow, develop and build a meaningful career.
If you are looking for a role where you can make an impact, develop your leadership capability and be part of a supportive and ambitious team, we would love to hear from you.
Aimbridge Hospitality EMEA are a division of the global Aimbridge Hospitality brand. We’re passionate about connecting great people to great experiences in exciting destinations, working with brands such as Hilton, IHG, Accor, Marriott and everything in between. From the rich diversity of our people and locations to our ‘people first’ approach to business, the Aimbridge experience is like no other.
Aloft Hotels are designed for global travellers who love open spaces, open thinking and open expression. This is a place where travel creates possibilities, where style is necessary, connectivity keeps up with you, social scenes are vibrant, and the only direction is forward. This is Aloft Hotels.
The Eastside Rooms is a unique environment that combines the innovation of the future with Birmingham’s iconic heritage. Think stylish with a touch of cool. Professional with a touch of fun. We’re all about creating exceptional experiences. Couple attention to detail with a distinctive attitude for creating spectacular memories and you have the perfect combination of skills to enhance any occasion. Traditional, yet contemporary. This is The Eastside Rooms.
Aloft by Marriott Birmingham Eastside & The Eastside Rooms is a Disability Confident Employer.
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