Sales Representative

Company: Balance Innovations
Apply for the Sales Representative
Location: Crickhowell
Job Description:

Sales Representative – Cash Management Solutions (UK Wide Travel)


Location: UK (with frequent travel) Hours: Full-time, 40 hours per week Department: Commercial Join a Market Leader Transforming the Future of Cash Access NoteMachine is the UK’s second-largest ATM provider, operating 13,500 machines and serving 27 million users every month. As we continue to evolve our Automated Money Services (AMS) offering, we are expanding our commercial team with a driven Sales Representative who can accelerate growth and build strong relationships across key sectors. If you’re an ambitious B2B sales professional who thrives on winning new business, shaping solutions, and working with recognised brands across retail, hospitality, financial services, and the public sector-this is your opportunity to make a real impact.


What You’ll Be Doing



  • Drive new revenue: Develop and execute sales strategies that boost AMS product sales and market share.

  • Develop new business: Identify, target, and secure new contracts across retail groups, hotels, government sectors, and existing ATM customers.

  • Build strong client partnerships: Maintain and grow relationships with new and existing customers, ensuring long-term satisfaction and retention.

  • Own the market insight: Analyse trends, competitor activity, and emerging opportunities to support strategic growth.

  • Present, pitch, and close: Create compelling proposals, deliver presentations, negotiate terms, and win deals.

  • Collaborate internally: Work with engineering, marketing, operations, and customer service teams to ensure client needs are expertly met.

  • Report with confidence: Provide accurate sales forecasts, pipeline updates, and key performance insights.

  • Represent the brand: Attend trade shows, events, and exhibitions as a confident ambassador for NoteMachine.


What You’ll Bring



  • Proven track record in B2B sales or business development, ideally within ATM, fintech, hardware, or related technical industries.

  • Strong communication, negotiation, and presentation skills.

  • Experience in achieving or exceeding revenue targets.

  • Self-motivated, organised, and able to manage a varied pipeline.

  • Full UK driving licence and willingness to travel.

  • Degree in Business, Sales, Marketing, or related field (preferred).

  • 3-5 years’ experience in a sales-focused role.


Why Join Us


Work with one of the UK’s leading financial technology providers. Be part of a commercial team shaping the future of cash access. Autonomy, recognition, and opportunities to grow. Competitive salary, performance incentives, and travel across the UK.


Build a Career with Purpose at Brink’s For over 165 years, Brink’s has been a trusted global leader in secure logistics and cash and valuables management solutions. Today, we continue to evolve-powered by technology, driven by purpose, and united by values. With a legacy built on trust and a future driven by innovation, Brink’s partners for customer success, empowering businesses across the globe to operate with confidence and peace of mind. At Brink’s, we operate in more than 100 countries, across cultures and languages, yet we’re one team-committed to protecting what matters most. Our people are at the heart of everything we do. We foster a culture of collaboration, innovation, and continuous learning, where every team member is empowered to grow, take ownership, and make an impact. No matter which business area or country you are located, Brink’s offers a place to build a meaningful career. Here, you’ll find opportunities to develop your skills, contribute to global solutions, and be part of something bigger. We believe in doing what’s right, working together, and striving for excellence. If you’re looking for a career that combines purpose with performance, Brink’s is the place for you.


Brink’s is proud to be an equal opportunity employer. If you need reasonable accommodations/adjustments during the hiring process, please let your recruiter know-we’re here to support you every step of the way.

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Posted: October 3rd, 2026