Assistant Store Manager

Company: icebreaker
Apply for the Assistant Store Manager
Location: Bridgend
Job Description:

Store Manager

Do you want to leave your mark and drive the consumer experience in one of our stores? We’re looking for an outstanding Store Manager to join our The North Face team based in Bridgend, Wales. As a Store Manager, you will lead and nurture a team, whilst displaying your own initiative to drive sales and customer satisfaction.

About the Role

We expect that our Store Managers deliver memorable retail experiences by:

  • Leading, motivating and mentoring your store teams to drive a customer first approach
  • Implementing our established retail processes whilst looking for ways to improve them
  • Keeping on top of core retail operational procedures such as inventory, P&L etc
  • Reporting performance metrics and demonstrating your understanding of KPIs to improve your store results
  • Making sure your store looks great, in line with the brand’s visual merchandising guidelines

Qualifications and Experience

What makes you the perfect Store Manager?

  • You love interacting with customers. The joy of helping a customer find the perfect product is special and you get that.
  • Working in a store can be demanding, no problem for you, as you are resilient and self-driven
  • You know how to develop a great team who share your passion and vision to make every shopping experience outstanding.
  • You take pride in mentoring employees, seeing them grow and having fun too!
  • You have experience in all facets of running a store, including budgeting and planning, retail operations and merchandising
  • You have excellent written and verbal communication in English (another language is a plus but not necessary)
  • You are proficient in the use of MS Office and different POS systems
  • You are flexible when it comes to working weekends, evenings, and holidays as necessary

Guiding Principles

  • Live with Integrity
  • Act Courageously
  • Be Curious
  • Act with Empathy
  • Persevere

Benefits

  • Career ownership, enabling you to build your knowledge and experience across different brands
  • A supportive feedback-based culture where respect and integrity guide us in what we do
  • Tailored training. From an induction to ongoing online and face-to-face training sessions, we are committed to helping you grow, both professionally and personally
  • The opportunity to network with other Store Managers throughout Europe and with our head office
  • Free to Be We strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Culture and Inclusion

We are an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.

VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations.

VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.

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Posted: October 3rd, 2026