- As Senior Campaign Manager, you will own integrated B2B campaigns from brief to execution, turning growth priorities into coordinated plans across email, paid social, content, webinars, events, digital marketing and sales activation
- Own the annual campaign roadmap and deliver integrated campaigns that support growth, engagement, conversion and pipeline objectives
- Translate business priorities into multi-channel plans across content, email, paid social, webinars, events, sales enablement and digital activity
- Create coordinated campaigns and audience journeys with Product Marketing, Content, Brand, Events, Sales and Marketing Operations
- Manage timelines, segmentation, targeting, lead management and optimisation, using data, insight and testing to improve performance and efficiency
- Evolve the campaign measurement framework and report clearly on engagement, influence, conversion, return on investment and commercial contribution
- Coach Campaign Managers and Marketing Consultant colleagues, promoting consistency, high standards and effective campaign practice
Benefits
- Salary sacrifice pension arrangement
- Private health insurance
- Life Assurance
- 40 days holiday if you work full time
- Dental insurance
- Health assessments
- Critical illness cover
- Will writing
- Power of attorney
- Financial Guidance and Advice
- Holiday buy
- Discounted gym memberships
- Cycle to work
- Interest free season ticket loan
- Electric car lease scheme
- Travel insurance
- Personal accident insurance
- Share Plans
- Give As You Earn (GAYE)
- Volunteering
- Long service awards
- Subscription to Interactive Investor
- Subscription to Finimize
- Employee Assistance Programme (EAP)
- Supportive parental leave policies , delivered regionally (e.g. 26 weeks paid leave in UK for primary and secondary caregivers)
- Employee discount site
- Discounted parking
Use analytics, insight and experimentation to improve campaign effectiveness and guide investment decisionsBe able to Lead complex projects involving multiple stakeholders, competing priorities and deadlinesCommercial mindset and understand how marketing contributes to engagement, conversion, pipeline and revenue outcomesPlan and execute integrated campaigns across multiple channels, audiences and stages of the customer journeyMotivated to produce differentiated, compelling work that stands out in traditional financial servicesFinancial services, fintech, software as a service or another complex B2B environment, including an understanding of financial promotions governance or regulated marketing requirementsBring strong B2B campaign management, demand generation or growth marketing experienceCRM, marketing automation, lead management or lifecycle marketing programmes, plus account-based marketing, strategic account programmes or sales activationUsing AI, automation or modern marketing technology to improve planning, execution or reporting, and working closely with product marketing, sales or customer-facing teams.
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