E-commerce Email Marketing Specialist

About the Role

Our client is seeking a motivated and detail-oriented E-commerce Email Marketing Specialist to join their team in East London . You will be responsible for developing, implementing, and optimizing email marketing campaigns that drive customer engagement, retention, and sales for our online store. This role requires a strong understanding of email marketing platforms, customer segmentation, and campaign analytics to deliver personalized and effective communication. You will play a key role in nurturing customer relationships and maximizing the lifetime value of our customer base through targeted email strategies.

Key Responsibilities

• Develop and execute targeted email marketing campaigns, including promotional emails, newsletters, automated workflows (welcome series, abandoned cart emails), and customer segmentation strategies.
• Write compelling and persuasive email copy and collaborate with design teams to create visually appealing email templates that align with brand guidelines.
• Manage and maintain the email marketing platform (e.g., Mailchimp, Klaviyo), ensuring data accuracy and optimal deliverability.
• Analyze campaign performance metrics (open rates, click-through rates, conversion rates) and provide regular reports with actionable insights for improvement.
• Conduct A/B testing on subject lines, content, CTAs, and send times to optimize campaign performance and engagement.
• Ensure compliance with email marketing regulations (e.g., POPIA) and best practices.

Requirements

• Proven experience as an Email Marketing Specialist or similar role, with a focus on e-commerce .
• Proficiency with email marketing platforms and marketing automation tools.
• Strong understanding of customer segmentation, A/B testing, and email campaign analytics.
• Excellent copywriting and editing skills with a strong command of persuasive language.
• Knowledge of SEO principles and best practices for content optimization is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive annual salary with potential for performance bonuses.
• Comprehensive medical aid and retirement fund contributions.
• Generous annual leave and opportunities for professional development.
• A collaborative and supportive work environment within a growing e-commerce business in East London .
• Exposure to various aspects of digital marketing within the online retail sector.

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