Senior CRM Strategy & Personalisation Leader

iD Mobile, part of Currys PLC, is seeking a Senior CRM Strategy & Personalisation Manager in London. Hybrid role leading the CRM strategy to move to data-led, automated personalisation across channels, shaping who we talk to, when, and how.

You will drive segmentation, targeting, and channel strategy to improve retention and long-term value. You will oversee data-driven campaigns, define personalisation roadmaps, and partner with the Head of CRM to align with commercial goals.

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