Senior Ecommerce Marketing Manager

Overview

In this role you will own the ecommerce performance strategy to drive revenue and improve the customer journey across digital channels. You’ll lead a cross-functional team and work with partners to optimize acquisition, retention, and onsite performance. The role combines strategic leadership with hands-on delivery to maximise commercial outcomes. This is a high-impact opportunity to shape ecommerce growth at Vertu Motors and collaborate across operations, marketing, and technology.

Pay / Benefits

• 25 days holiday plus bank holidays
• Online rewards platform with cash back and discounts
• Preferential service rates
• Colleague Purchase Scheme
• Share Incentive Scheme
• Pension

Responsibilities

• Own ecommerce KPIs (revenue, traffic, CVR, AOV, orders) and align performance with commercial plans
• Lead acquisition and retention strategies across PPC, SEO, affiliates, email, and paid social; manage budgets and briefs
• Deliver seasonal and evergreen campaigns that meet commercial objectives
• Partner with UX/digital teams on site optimization and lead A/B testing
• Oversee content strategy to support SEO and work with product teams on merchandising to meet goals
• Lead performance reporting and stakeholder updates using data-driven insights
• Manage and optimise budgets to balance efficiency and revenue
• Lead, develop, and collaborate with a team of ecommerce and channel specialists

Key requirements

• Extensive ecommerce marketing management experience with PPC, SEO, affiliates, CRM, and social channels
• Proven track record leading teams to meet commercial targets
• Experience with Shopify
• Strong analytical and data-driven decision-making abilities
• Excellent communication and stakeholder management skills
• Ability to balance strategic leadership with hands-on delivery

• Strategic thinking
• Stakeholder management
• Cross-functional collaboration
• PPC
• SEO
• Affiliates

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