Digital Sales Executive

Overview

As a Digital Sales Executive in Canon’s new Information Management Solutions (IMS) team in Edinburgh, you drive digital-first engagement with public sector and commercial prospects. You connect, demo, and convert leads in a fast-paced, desk-based setting, using digital tools to advance the IMS portfolio. You’ll qualify opportunities in Salesforce, hit KPIs, and collaborate with the team to deliver tailored, impactful demonstrations and responses that address customer needs.

Responsibilities

• Run outbound IMS campaigns to generate leads and opportunities
• Qualify prospects and manage the sales pipeline in Salesforce
• Achieve individual KPIs including lead conversion and revenue targets
• Deliver tailored product/service demonstrations via Microsoft Teams
• Understand customer challenges and craft tailored IMS responses
• Respond to queries promptly and professionally
• Build strong relationships through ongoing digital communication
• Maintain accurate Salesforce records and use dashboards to track performance
• Participate in team training and coaching
• Share insights to improve processes and customer experiences

Key requirements

• experience with outbound sales campaigns
• CRM proficiency, especially Salesforce
• ability to deliver product demonstrations via Microsoft Teams
• ability to understand customer needs and build business cases
• results-driven with KPIs and revenue targets
• strong communication and relationship-building skills

• drive for results
• customer focus
• ownership
• Salesforce CRM
• Microsoft Teams
• digital tools for prospecting and communication

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