Commercial Marketing Executive, Outdoor

Overview

In this role you will support Global’s Outdoor portfolio through integrated B2B marketing, working with cross-functional teams to bring campaigns, products and stories to life. You will drive content creation, storytelling and the use of AI to enhance marketing output and efficiency. You will partner with Outdoor Marketing Managers and Commercial teams to enable sales opportunities and product developments while tracking performance and informing future activity. This position offers a hands-on, commercially focused opportunity to shape outdoor marketing at scale within a leading UK network.

Responsibilities

• Support integrated B2B marketing campaigns across multiple channels (email, social, video, case studies, sales materials)
• Create clear, engaging content and leverage AI tools to strengthen storytelling
• Assist Outdoor Marketing Managers on flagship marketing projects and coordinate with Product and Commercial teams
• Lead opportunities to apply AI, automation and marketing innovation to campaign planning and content development
• Deliver the e-communications roadmap and optimize campaigns via Pardot
• Maintain accurate, engaging Outdoor content on the Commercial Hub to support adoption
• Analyse campaign performance, produce post-campaign reports and apply learnings
• Keep product information and marketing assets up to date and accessible
• Build strong cross-team relationships and support sustainability and social-impact communications

Key requirements

• At least two years’ marketing experience or relevant transferable experience with interest in media and commercial marketing
• Copywriting and storytelling capabilities for newsletters, social, and sales materials
• Experience supporting or delivering B2B marketing campaigns and analysing results
• Strong organisation and project management with attention to detail
• Collaborative, proactive team player who contributes ideas
• Curiosity about AI and automation to improve marketing execution
• Strong PowerPoint and Excel skills; Salesforce and marketing automation experience is beneficial; Pardot experience preferred; Keynote is a bonus
• Adaptability and problem solving in changing priorities

• collaborative
• initiative
• communication
• PowerPoint
• Excel
• Pardot

…