B2B Demand Gen Lead — Digital Marketing Specialist

Company: Salt
Apply for the B2B Demand Gen Lead — Digital Marketing Specialist
Location: East Midlands
Job Description:

Salt in Leicester is seeking a hands-on Digital Marketing/Demand Generation Senior Specialist to drive B2B lead generation across digital channels, including paid social, email and content. You’ll own campaigns end-to-end, optimise landing pages and analyze performance to grow the sales pipeline.

You’ll manage Google Ads, LinkedIn and Meta campaigns, develop email nurturing, and improve conversions with A/B testing.

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Posted: October 5th, 2026