Global Sales Development Manager

Overview

You will lead and develop Sportradar’s new Sales Development function, driving scalable, high-quality pipeline across regions. As first dedicated SDR manager, you shape coaching standards, playbooks, and cross-functional collaboration with Account Executives, Enablement, Marketing and Product. You’ll push for data-driven ramp, strong handoffs to AE, and AI-enabled prospecting to future-proof the SDR role. This is a high-impact, people-focused leadership role at the intersection of sports, tech and growth.

Pay / Benefits

• Collaborative, global teamwork
• Autonomy in day-to-day tasks
• Flexible working hours
• Inclusive community (Women in Tech, Pride)
• Global Employee Assistance Programme
• Mental well-being tools (Calm and Reulay)

Responsibilities

• Establish a consistent coaching cadence across regions (1:1s, call/email reviews, skill development plans)
• Revamp and standardize the SDR playbook across regions while allowing local variations
• Own team metrics: meetings, SQOs, pipeline and outbound activity; set activity standards
• Design structured ramp/onboarding to accelerate new SDR productivity with data support
• Strengthen SDR→AE handoffs with context-rich meeting outcomes and trusted collaboration with sales leadership
• Upskill SDRs in competitive/product knowledge with Enablement and Product Marketing
• Lead AI-driven research, personalization and prioritization in prospecting
• Create rhythms, cadences and rituals to sustain energy across time zones
• Partner on hiring and clear progression paths to retain top SDRs
• Collaborate with Product Marketing and Enablement on certification and ramp programmes

Key requirements

• Experience building or scaling a founding SDR team in a B2B SaaS scale-up
• Track record of managing SDRs across multiple regions and time zones
• Background in sport, media, advertising technology or data
• Power-user of Outreach and Salesforce
• Coach-first leadership style that develops people in the room
• Collaborative with sales leadership, Enablement, RevOps and Marketing
• Clear view on AI’s impact on the SDR role and how to prepare the team
• Comfort with ambiguity and strong documentation habits
• Bias for quality over activity, ownership of outcomes
• APAC or LATAM market experience
• Experience partnering with Product Management and Marketing personas
• Experience partnering with Enablement on certification or ramp programmes

• Coaching mindset
• Collaboration
• Ownership of outcomes
• Adaptability
• Outreach
• Salesforce

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