Marketing Automation Manager

Overview

As a Marketo Specialist at Softcat, you will own and enhance Adobe Marketo Engage to drive efficient marketing programmes and measurable ROI. You’ll partner with Marketing, Sales and Operations to ensure data quality and track performance from campaigns to pipeline. The role sits at the heart of a data-driven, collaborative Marketing team supporting growth across the business. You will shape automation and reporting to enable clear business impact and growth.

Pay / Benefits

• Hybrid working – 3 days in the office and 2 days from home
• Flexible working hours
• Supportive, inclusive team culture
• Autonomy to realise potential
• Diversity and inclusion commitments

Responsibilities

• Build, manage and optimise campaigns, nurture journeys, automated workflows and behavioural communications in Adobe Marketo Engage
• Own Marketo administration, governance, programme structures, lead scoring, lifecycle models, forms, landing pages and operational processes
• Develop reporting and dashboards to measure campaign performance, engagement, pipeline contribution and ROI
• Monitor Marketo and Microsoft Dynamics 365 integrations, resolving data and system issues with CRM/tech teams
• Partner with Marketing, Sales and Operations to guide automation, audience strategy, measurement and platform capabilities
• Identify opportunities to improve automation, efficiency and campaign performance while supporting ongoing development of marketing operations

Key requirements

• Extensive hands-on experience administering Adobe Marketo Engage
• Proven experience building automated nurture and demand generation programmes
• Experience with CRM platforms, particularly Microsoft Dynamics 365
• Strong analytical skills with campaign, pipeline and ROI reporting; Power BI desirable
• Excellent communication and stakeholder management across Marketing, Sales and Operations
• Highly organised, detail-oriented, proactive with problem-solving ability
• B2B technology experience and Marketo certification desirable

• Excellent communication
• Stakeholder management
• Collaborative
• Adobe Marketo Engage
• Lead management and lifecycle modelling
• Lead scoring

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