Growth Marketing Manager

Overview

In this role you drive the paid media strategy to acquire new customers while owning the data that proves performance. You lead multi-channel activation (including paid search, paid social, and offline media) and shape long-term growth within a multi-million-pound budget. You work closely with the Data Team and cross-functional partners to build trustable measurement and drive commercial outcomes. You will mentor a small team and influence senior stakeholders with a data-led mindset. This is a chance to shape the marketing mix and accelerate growth for a pet-focused insurer.

Responsibilities

• Own media planning to drive new customer growth and oversee full-funnel strategy across short-term and long-term channels
• Optimize multi-million-pound budget allocation using CPA, funnel, and commercial data to guide decisions
• Hands-on data analysis in Excel and data warehouse to validate dashboards and uncover insights
• Partner with Data Team, Finance, Product, CX to build a trustworthy measurement framework
• Test and scale new acquisition channels to diversify the mix while complying with FCA and ASA
• Lead integrated campaigns across Sales Activation and Brand Building with consistent messaging
• Manage agencies and ensure high-quality briefs and delivery pace
• Directly manage and develop three Performance Marketing Leads and represent Growth Marketing to stakeholders

Key requirements

• Significant experience leading growth marketing with ownership of budget and channel strategy
• Fluent in Excel and comfortable analyzing large/messy data sets
• Deep understanding of full-funnel metrics (CPA, ROAS, conversion, funnel drop-off) and diagnosing drivers of performance
• Experience managing large paid budgets across brand, performance, and offline media
• Strong stakeholder influence beyond the immediate team (Data, Finance, Product, senior leadership)
• Excellent agency management from brief to execution
• Understanding of audience segmentation and lifecycle targeting for mid- and lower-funnel strategies
• Experience coaching a small team
• Experience in insurance, financial services or regulated consumer sector

• Stakeholder influencing
• Data-led decision making
• Cross-functional collaboration
• Excel
• Data warehouse
• SQL (basic to intermediate)

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